The pizza makers of Naples are fighting back against multinational burger chain McDonald’s after the latter released a television advertisement which implied that children prefer Happy Meals to pizzas. In the commercial, a little boy at an Italian restaurant with his family is examining the menu. The waiter asks him what he would like and he responds “a Happy Meal!”
Italians are very proud of their national cuisine and take any attacks like this very seriously. The outraged pizza makers of Naples clubbed together to create the following video in retaliation.
In this video, the tables are turned and a little Italian boy wrinkles his nose in disgust at the unappetizing Happy Meal on the counter. “I want pizza” he says to his pappy. I sympathize with the young lad.
Now the True Neapolitan Pizza Association has threatened to take legal action against McDonald’s for the “blasphemous” implication that Italian kids prefer burgers to Italy’s world famous pizzas.
“We’ve had enough of them making money at the expense of children’s health,” said Massimo Di Porzio, the association’s vice president.
“Our legal team is looking at the possibility of legal action to put an end to this shameful attack on a symbol of the Mediterranean diet.”
But McDonald’s defended themselves saying the commercial wasn’t criticizing pizza, which it called an “institution” in Italy, and insisted that “even the pizza chefs of Naples have probably bought their children to us at least once”.
That might be true, but only as a last resort! When it comes to McDonalds vs pizza, I’d take a fresh pizza over some crummy hamburger any day!